The year was 2020.
The prickly love child of an illicit affair between a Chinese bat and an African pangolin was doing the rounds and causing global pandemonium. Governments were locking down their ever-so-compliant citizens for “two weeks to flatten the curve”.
Things got weirder from there (masks, alcohol bans, cigarette bans, beach bans).
In short, it was a great time NOT to start a business.
However, while thousands of businesses were closing their doors for good, Doc Frank and Doc Stef launched a brand new business. No, they did not sell PPE’s (Profitable Phony Equipment) to the government. It was an online course called “FIRE Diabetes in Forty Days.” Originally, it was aimed at healthcare professionals at the receiving end of The Virus That Must Not Be Named. It was clear from early on that metabolically challenged people were at much greater risk of hospitalisation and death from covid. The two good docs figured that reversing the metabolic challenge would reduce their risk.
“FIRE” stands for:
Fix
Insulin
Resistance
Easily”.
It turns out that their hunch was spot on. While the majority of course participants got covid, not ONE participant died. Sadly, the good folks making the healthcare decisions for South Africa at the time were not interested.
The online course grew and morphed as more and more people came looking for help. It turns out that insulin resistance underlies many (if not most) chronic diseases of the 21st century. By fixing the insulin resistance, these chronic conditions improve or even disappear completely. Note: This is not medical advice…
If you’re struggling with brain fog, chronic fatigue, weight gain, stubborn weight, pre-diabetes or diabetes, you know what that means, right? It means the fuel you put into your body is not burned up. It just hangs around. Now if only you could ignite that inner flame again….
And why is your body cooling down and clinging to fuel? Because it is burning the wrong stuff.
Because you believed the lies.
* You were told fat makes you fat, when it doesn’t.
* You were told carbs are healthy, but they sneaked in sugar.
* You were told eating plants is superior to eating meat, when it isn’t.
* You were told seed oils were good, when they were toxic.
* You were told sugar gives you energy, when it actually gives you diabetes.
And so the list goes on.
(These and many other popular myths are exploded in the FIRE for Life journey.)
But here’s what we really want to talk about today.
As more people joined the FIRE journey, a need arose for a supplement that could
* cover most of the micro-nutrient needs
* without requiring a handful of pills to be swallowed
* and without costing a bomb.
This is why Doc Frank developed a very special product to do just that. In order for your body to burn fuel efficiently, your mitochondria need to be in optimal shape. Mitochondria are the powerstations inside every cell in your body. They take fuel such as glucose, fats or ketones and burn them into energy. To do this, they need oxygen and some nutrients that are not always easy to get from food, especially not nowadays.
This product is called FIRE Power Basic. It comes in a handy tub containing 600g, which is enough for 60 servings / scoops (supplied). The powder dissolves easily in a glass of water and makes a delicious fizzy drink.
Here’s what you get in one scoop:
- Bicarbonate of soda: 1413 mg
- Citric acid: 845 mg
- Sodium bicarbonate and citric acid alkalinise the body if taken regularly on an empty stomach. Citric acid also promotes growth of good gut microbes.
- Cellulose and Inulin: 5535 mg
- These soluble plant fibres keep good gut microbes healthy and keep the colon moving.
- D-Ribose: 423 mg
- This is a “good” sugar. It is important in the production of energy out of fuel sources. It also helps other nutrients to be better absorbed.
- Magnesium: 213 mg
- Magnesium is essential for energy production.
- Vitamin B1: 85 mg
- Vitamin B1 (thiamine) is needed for better bowel motility, growth of good gut microbes and to burn glucose in the mitochondria.
- Vitamin B5: 42 mg
- Vitamin B5 (pantothenic acid) is needed to burn fats in the mitochondria.
- Vitamin C: 845 mg
- Vitamin C (ascorbic acid) is a powerful antioxidant, preventing cells from damage when fuel is burned to energy. We only use non-GMO Vitamin C in our products.
- Vitamin D3: 2,000 IU
- Vitamin D3 (cholecalciferol) is anti-inflammatory and increases insulin sensitivity. This means you need less insulin to get the job done (which is a good thing).
- Zinc: 15 mg
- Zinc is needed to transport glucose into cells (especially muscle and nerve cells) for burning as fuel.
Imagine: All of these in one scoop of FIRE Power Basic.
To top it all, it is flavoured using delicious real naartjie oil. No artificial flavourants or colourants.
None of the above nutrients are easily found in food. While we at Integrow Health promote food and lifestyle as the cornerstones of a healthy body, we sometimes need a little extra to get us through another day at the 21st century office.
If you had to take the ingredients in the form of pills or tablets, you’d be looking at about 22 of them to swallow every day.
And if you had to buy the ingredients in the form of pills or tablets, you’d be looking at double the price tag, if not more.
Who can benefit from FIRE Power Basic?
* Struggling to lose weight
* Struggling with blood glucose levels
* Struggling with food cravings
* Struggling with chromic tiredness
* Struggling with brain fog
* In a rush
* Don’t want to swallow lots of pills
* Limited budget
Dosage: One scoop daily, or one scoop twice daily
Here’s Doc Stef unboxing FIRE Power Basic (14 minute video), with Doc Frank adding comment:
(Note: Since this video was made 2 years ago, we changed some of the amounts and the taste from Lemon & Lime to Naartjie.)
Think of all the time you save. No need to count out pills every day. Just one scoop on half a glass of water, stir and drink. What could be simpler?
Convenient, affordable, tasty and – above all – very, very healthy.
Get your inner FIRE burning again!
To your (metabolic) health!
The Team at Integrow Health
